SEO writing is the technique of creating content that ranks higher on Google or other search engines for relevant keywords and provides relevant answers to the user’s queries.
This includes:
- Creating and fine-tuning your content to fit the keywords your audience searches.
- Ensuring your content helps out your readers.
- Making it easy for search engines to understand what your content is all about.
Search engines like Google use “spiders” to crawl and understand what your content is about.
If the content isn’t optimized for SEO, it might not be noticed by search engines and ranked for keywords you want it to be.
Research shows that the top 3 Google search results get 68.7% of all clicks.
Unoptimized content ranks far back in search results.
